Open for projects — 1–2 slots
You have watched the problem from the inside for years and know how to fix it. We handle the rest: demand validation, the build, launch and first users. Instead of a development fee we take equity.
Why this exists
We cover exactly that gap — before a year and your savings are gone.
You know the industry better than any developer. But an agency ships the spec you wrote — including its mistakes.
Six months of work, a polished product, zero users. Demand was never tested up front.
Version one grows into a system. By launch the feedback is stale and the money is gone.
Process
Five steps from application to first users. After each one either side can stop.
A short form: who you are, the idea, what you have already done by hand.
Half an hour pulling the idea apart. Useful even if we stop here.
Customer interviews, fake doors, a manual service. No code yet.
A minimum product answering one question. Anything manual stays manual.
First users, activation and retention metrics, acquisition channels.
Screening and terms in detail — see terms of collaboration.
Division of labour
You do not have to quit your business. We need your expertise and a few hours a week — the rest is our job.
Five to eight hours a week is the floor below which the project stops moving. Without your industry we would build beautiful emptiness.
What this looks like in practice — see the Furniture Conveyor write-up: the founder brought the furniture costing methodology, the lab built the product.
Model
The difference is not price. It is whose interests match yours after signing.
Stack
The tools the lab ships products with every day.
Projects
Products the lab took to a working state — with users and payments, not to a prototype in a design file.
Маркетплейс мебели на заказ: от брифинга до оплаты
Маркетплейс мебели на заказ: пошаговый брифинг со сметой, AI-визуализация дизайна, тендер между мастерами и работающий приём платежей.
Мебель на заказ
Атлас машинного обучения на русском: 18 разделов, 218 тем
Справочник по машинному обучению на русском языке: 18 разделов и 218 тем, статическая генерация, поиск по всем темам и деплой из контейнера.
Образование и справочники
One or two projects at a time. If yours fits, the next card is yours.
Talk to usScreening
We look harder at the person than at the idea: ideas pivot, industry experience stays.
Self-check
We opened up the eight questions we pull incoming applications apart with. Answer them and you get a score across four axes, your weak spots and what to do about them. Useful even if you never send the application.
The result is shareable as a link — with a future partner, for instance.
Knowledge base
Early-stage write-ups in plain language: validating an idea, what an MVP costs, where to find a developer, how to split equity. Published in Russian.
У практика есть то, чего нет у стартаперов, — знание отрасли изнутри. Разбираем, как превратить его в цифровой продукт и где эта дорога чаще всего обрывается.
Одна и та же идея бывает компанией и внутренним инструментом. Разница определяет всё: бюджет, форму сделки и то, стоит ли вообще звать партнёра за долю.
Куда идти человеку с идеей приложения и без технической команды: подрядчик, фриланс, наём, no-code и партнёрство за долю — с ценой, рисками и признаками выбора.
Можно ли запускать продукт, не бросая основной бизнес: сколько часов реально нужно, на что они уходят и по каким признакам видно, что времени не хватает.
Почему узкий продукт для одной ниши выигрывает у универсального: откуда берётся преимущество отраслевика, как считается рынок и где модель ломается.
Где ранний продукт находит первых пользователей и покупателей: каталоги запусков, сообщества, витрины с проверенной выручкой вроде TrustMRR.
Questions
Most likely yes — that is our main type of founder. The best projects come from practitioners who have watched a problem for years, not from people with a deck. You do not have to quit your business.
Around 5–8 hours a week: a call, answers to industry questions and conversations with potential customers from your own network. Less than that and the project stalls — we will say so up front.
Cash is the scarcest resource at the start, and equity is cheap today. We only earn if the company grows — so building extra is against our interest.
A few percent to reach an MVP, with vesting. The range depends on your own contribution: the more you carry, the smaller the lab’s stake.
That is the most likely outcome for any early project and we carry the risk with you — you owe nothing. Our job is to get the negative answer in week six, not year two.
One or two, deliberately. If there is no free slot we say so and give you a date.
Everything else — on the FAQ and contacts page.
The form takes 10 minutes and commits you to nothing. We answer within three business days, yes or no.