A lab that builds with you, not instead of you
A small venture studio. We work with practitioners who know their industry from the inside: we take their idea to a working product and get paid in equity rather than hours.
Who we work with
Our typical founder is not someone with a deck but a practitioner: a factory owner, a doctor, a logistics manager, a process engineer. Someone who watched the same breakage from the inside for years and worked out what the fix should be. They have knowledge that cannot be copied quickly — and no team to build it.
Quitting their business is usually neither necessary nor possible. So the work is split: the founder brings the industry, access to people and a few hours a week; the lab brings everything else, from demand validation to launch.
Where this comes from
The lab grew out of full-cycle practice inside a corporate environment: product framing, one-pagers, metrics, hypothesis testing, development and rollout. Plus hands-on experience shipping an application solo.
Hence the difference from a dev shop: we can tell what not to build. Most early-stage work is deliberate refusals.
How the lab runs today
We are deliberately small: one or two projects at a time. At the early stage execution quality matters more than deal count. If there is no free slot, we say so and give you a date.
Why equity instead of a development fee
Hourly billing has a built-in conflict: the vendor wants more scope, you want to reach the market sooner. Equity flips the incentive — we only earn when the company grows.
Principles
Six rules we work by
Not a values statement — the working rules that produce concrete decisions.
Truth before code
Development is the most expensive way to test a hypothesis. We look for a cheaper one first.
Minimum surface
V1 answers one question. Cutting a feature is a decision too — usually the better one.
Unscalable is fine
With ten users onboarding is done by hand. That is how the real process becomes visible.
Bad news early
Our job is not to reassure you but to show quickly when something is not working.
Founder over idea
Ideas pivot, industry experience stays. The project is carried by someone who knows the domain from the inside.
Shared risk
We only earn if the company grows. Building extra works against us.
What the work covers
Full cycle, not just development
From framing the problem to first users — without assembling four separate vendors.
Framing
- Problem statement
- One-pager
- Hypothesis map
- Success criteria
Validation
- User interviews
- Fake doors and landings
- Manual service
- Competitor teardown
Product
- User flows
- Interface design
- Build and launch
- Infrastructure
Growth
- Activation metrics
- Acquisition channels
- Content engines
- Round preparation
Contacts
How to reach us
Calls and email are answered by someone from the lab, not a sales desk. Usual turnaround is one business day.
Ready to talk about your project?
Tell us who your user is and what hurts. Pulling the hypothesis apart is useful even if we pass.